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El VRM o Visitor Relationship Management es el “arte” de sacar algo de la nada: mientras el tan traído y llevado CRM (Customer Relationship Management) se basa en conocer al cliente lo máximo posible (y por tanto identificarlo) para, no ya adaptar a él nuestros productos y servicios, sino producir lo que quiere comprar, el VRM pretende, entre otras cosas, complementarlo con la información de aquellos visitantes cuya identidad nunca llegamos a conocer. Por tanto se trata de capitalizar los datos de comportamiento y respuesta a nuestras propuestas de los visitantes web para adaptar nuestros productos, incrementar las ventas online al “adivinar” lo que el potencial cliente busca y matizar los informes de marketing del CRM, con la perspectiva del behavioural targeting.
Publicidad LPI
Esta imagén publicitaria del LPI (Linux Professional Istitute) me gusta muchísimo
A typical three-month kernel development cycle can involve over 1,000 developers working for more than 100 different companies (or for no company at all).
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Procurement practices are evolving overseas, especially in Europe, where distributions like CentOS and Ubuntu are gaining more traction in corporate environments and data centers. Analyst: Ubuntu, community distros ready for the enterprise.
Linux is the name usually given to any Unix-like computer operating system that uses the Linux kernel. Linux is one of the most prominent examples of free software and open source development: typically all underlying source code can be freely modified, used, and redistributed by anyone.[2] The name "Linux" comes from the Linux kernel, originally written in 1991 by Linus Torvalds. The system's utilities and libraries usually come from the GNU operating system, announced in 1983 by Richard Stallman. The GNU contribution is the basis for the alternative name GNU/Linux.[3] Predominantly known for its use in servers, Linux is supported by corporations such as Dell, Hewlett-Packard, IBM, Novell, Oracle Corporation, Red Hat, and Sun Microsystems. It is used as an operating system for a wide variety of computer hardware, including desktop computers, supercomputers,[4] video game systems, such as the PlayStation 2 and PlayStation 3, several arcade games, and embedded devices such as mobile phones, routers, and stage lighting systems.
Enterprise resource planning (ERP) is the planning of how business resources (materials, employees, customers etc.) are acquired and moved from one state to another. An ERP system is a business support system that maintains in a single database the data needed for a variety of business functions such as Manufacturing, Supply Chain Management, Financials, Projects, Human Resources and Customer Relationship Management. An ERP system is based on a common database and a modular software design. The common database can allow every department of a business to store and retrieve information in real-time. The information should be reliable, accessible, and easily shared. The modular software design should mean a business can select the modules they need, mix and match modules from different vendors, and add new modules of their own to improve business performance. Ideally, the data for the various business functions are integrated. In practice the ERP system may comprise a set of discrete applications, each maintaining a discrete data store within one physical database. Enterprise resource planning – Wikipedia, the free encyclopedia
Information Technology Governance, IT Governance or ICT (Information & Communications Technology) Governance, is a subset discipline of Corporate Governance focused on information technology (IT) systems and their performance and risk management. The rising interest in IT governance is partly due to compliance initiatives, for instance Sarbanes-Oxley in the USA and Basel II in Europe, as well as the acknowledgment that IT projects can easily get out of control and profoundly affect the performance of an organization. A characteristic theme of IT governance discussions is that the IT capability can no longer be a black box. The traditional involvement of board-level executives in IT issues was to defer all key decisions to the company's IT professionals. IT governance implies a system in which all stakeholders, including the board, internal customers, and in particular departments such as finance, have the necessary input into the decision making process. This prevents IT from independently making and later being held solely responsible for poor decisions. It also prevents critical users from later complaining that the system does not behave or perform as expected, as explained in the Harvard Business Review article by R. Nolan: A board needs to understand the overall architecture of its company's IT applications portfolio … The board must ensure that management knows what information resources are out there, what condition they are in, and what role they play in generating revenue… [1] Information technology governance – Wikipedia, the free encyclopedia.
Selling a PMO to Management as a Centralised Repository of Project Expertise
Los temas principales de los SIG son:
1. Project Management
2. Information Security
3. IS Governance
4. ERP
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