Hace 2 años hice el curso executive en Marketing Digital de la IE y allí una de las actividades fue usar el caso interactivo Xesk (disponible en IE Multimedia) para entrenarse para crear un plan de marketing digital. Al entregar mi marketing plan añadí una nota que se refería a mi experiencia personal y aquí la transcribo:
” Una cosa muy interesante es que los resultados del simulador confirman mi experiencia real. Mi novia, que es un fund manager, es la dueña con su hermano de un pequeño residence ( www.viestemare.it ) que nació de la reforma de una villa que tenían. Hace algunos años se enfrontaron con el problema que los costes de las agencias subieron hasta el 25% del precio del alquiler de un piso tanto que pensaban en vender todo.
Al escuchar la situación me salió una idea: “dejar las agencias y hacer la promoción sólo por la red (estamos hablando del 2001) por propria cuenta.
Y las herramientas que elegí fueron:
1. Blog: Empezé con blogger y después he pasado a wordpress
2. SEO: La hice yo
3. SEM: Aquí usé 3 herramientas que son shinystat (la primera), crazyegg, reinvigorate.
El resultado salió fenomenal. Un articulo del Espresso que hablaba de los primeros blogs italiano nos señaló en el sector turístico.
La promoción ya el primer año tuve éxito tanto que nunca mi novia y su hermano han vuelto a usar las agencias.
Una nota durante esta experiencia encontré un trade-off entre el seo y el sem.
Por primero, hice el seo y la website de viestemare salió al tercero en las busquedas de google por la palabra clave: “vieste” (la pequeña ciudad del sur donde está en el residence).
Al empezar la actividad de SEM (Adwords), la website desapareció de la primera pagina de google.
Al final hemos seguido con el “sem” por que nos permetía obtener clientes por otras palabras claves como: “residence+vieste”;”hotel+vieste”, “Gargano” (que es la región donde está Vieste).”
Category Archives: Entrepreneurship
Safer internet with MyID.is: Charles Nouyrit @ LeWeb08
Building a company
It doesn’t matter
- Business plan
- The analisys of competicion
It matters
- The ability to build the product
- The Marketing Competence
- The project management compentence
Accountability
Accountability: In leadership roles, accountability is the acknowledgment and assumption of responsibility for actions, products, decisions, and policies including the administration, governance and implementation within the scope of the role or employment position and encompassing the obligation to report, explain and be answerable for resulting consequences.
Coaching
Coaching is a method of directing, instructing and training a person or group of people, with the aim to achieve some goal or develop specific skills.
Jobs on iPhone apps: $30 million in 30 days
In a variation on the new math, 2.0 plus 3G equals $30 million now and about $360 million next summer. Jobs on iPhone apps: $30 million in 30 days | Crave, the gadget blog – CNET.
Entrepreneur
An entrepreneur is a person who has possession over a company, enterprise, or venture, and assumes significant accountability for the inherent risks and the outcome. The term is a loanword from French and was first defined by the Irish economist Richard Cantillon. A female entrepreneur is sometimes known as an entrepreneuse. However, with the word "entrepreneuse" being the French feminine form of entrepreneur, its usage in English in delineating sexes detracts from the meaning of the word "entrepreneur". Entrepreneur in English is a term applied to the type of personality who is willing to take upon herself or himself a new venture or enterprise and accepts full responsibility for the outcome
Entrepreneurship
Entrepreneurship is the practice of starting new organizations or revitalizing mature organizations, particularly new businesses generally in response to identified opportunities. Entrepreneurship is often a difficult undertaking, as a vast majority of new businesses fail. Entrepreneurial activities are substantially different depending on the type of organization that is being started. Entrepreneurship ranges in scale from solo projects (even involving the entrepreneur only part-time) to major undertakings creating many job opportunities. Many "high-profile" entrepreneurial ventures seek venture capital or angel funding in order to raise capital to build the business. Angel investors generally seek returns of 20-30% and more extensive involvement in the business.[1] Many kinds of organizations now exist to support would-be entrepreneurs, including specialized government agencies, business incubators, science parks, and some NGOs.